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浠€涔堟槸CPC骞垮憡锛?/p>
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CPC骞垮憡鐨勬ā寮?/p>
1.鎵嬪姩绔炰环
鎵嬪姩绔炰环鏄渶甯歌鐨凜PC骞垮憡鎶曟斁妯″紡銆傚箍鍛婁富闇€瑕佹墜鍔ㄨ缃箍鍛婃瘡涓€娆$偣鍑荤殑棰勭畻鍜屽嚭浠枫€傚悓鏃讹紝骞垮憡涓昏繕鍙互璁剧疆涓嶅悓鍏抽敭璇嶇殑鍑轰环锛屼娇寰椾笉鍚屼骇鍝佸湪涓嶅悓鏃舵鍜屼笉鍚屽叧閿瘝涓嬭〃鐜版洿浼樼銆?/p>
鎵嬪姩绔炰环妯″紡闇€瑕佸箍鍛婁富杩涜棰戠箒鐨勭洃娴嬪拰璋冩暣锛屼互鑾峰緱鏈€浣崇殑骞垮憡ROI锛堟姇璧勫洖鎶ョ巼锛夈€傚鏋滃箍鍛婁富缂轰箯鐩稿叧缁忛獙锛屽彲鑳介渶瑕佽姳璐规洿澶氭椂闂村拰绮惧姏鏉ヨ繘琛屼紭鍖栥€?/p>
2.鑷姩绔炰环
涓庢墜鍔ㄧ珵浠风浉瀵瑰簲鐨勫垯鏄嚜鍔ㄧ珵浠枫€傝繖绉嶅箍鍛婄殑鎶曟斁鏂瑰紡鏄敱浜氶┈閫婅嚜鍔ㄨ繘琛屽嚭浠峰拰璋冩暣锛屾牴鎹敤鎴锋悳绱㈣瘝鐨勭珵浜夌▼搴︿互鍙婂晢鍝佹湰韬殑淇℃伅鑷姩鍖归厤銆?/p>
鑷姩绔炰环鍙互鍏嶉櫎骞垮憡涓荤殑璋冩暣鐑︽伡锛屼絾鏄篃浼氬け鍘讳竴瀹氱殑鎺у埗鏉冦€傛澶栵紝鐢变簬浜氶┈閫婃病鏈夊畬鍏ㄤ簡瑙e箍鍛婁富鐨勭洰鏍囷紝鑷姩绔炰环鐨勬晥鏋滃彲鑳藉苟涓嶆槸鏈€浼樼殑銆?/p>
3.鍔ㄦ€佺珵浠?/p>
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鍔ㄦ€佺珵浠风殑妯″紡闇€瑕佸箍鍛婁富鍏峰涓€瀹氱殑鎶€鏈拰缁忛獙锛屼絾鏄晥鏋滀篃鏇村ソ銆?/p>
4.鍟嗗搧瀹氬悜
鍟嗗搧瀹氬悜鏄湪骞垮憡鎶曟斁鍓嶏紝骞垮憡涓婚渶瑕侀€夋嫨涓€浜涜嚜宸辨兂瑕侀拡瀵圭殑鍟嗗搧ASIN锛岀劧鍚庡湪杩欎簺鍟嗗搧鐨勮鎯呴〉涓睍绀篠ponsored Products 骞垮憡銆?/p>
杩欑鎶曟斁鏂瑰紡鍙互浣垮箍鍛婃洿鍔犵簿纭湴琚敤鎴锋墍鍏虫敞锛屽苟涓旇兘澶熻幏鍙栧緢濂界殑杞寲鐜囥€傛澶栵紝鍟嗗搧瀹氬悜杩樿兘璁╁箍鍛婁富鍦ㄥ悓绫讳骇鍝佷腑鑴遍鑰屽嚭锛屾洿鍏蜂紭鍔裤€?/p>
5.鍏磋叮瀹氬悜
鍏磋叮瀹氬悜鏄箍鍛婁富鍙互鏍规嵁鐢ㄦ埛鐨勫巻鍙叉悳绱㈣涓哄拰璐墿鏁版嵁鏉ヨ繘琛屾姇鏀惧箍鍛婄殑褰㈠紡銆傛牴鎹簹椹€婄殑鏁版嵁鍒嗘瀽锛屾帹鑽愮粰鐢ㄦ埛浠栦滑鍙兘鎰熷叴瓒g殑骞垮憡銆?/p>
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缁撹
CPC骞垮憡鏄簹椹€婄瓑澶у瀷鐢靛晢骞冲彴涓婄殑閲嶈鎺ㄥ箍鏂瑰紡涔嬩竴锛屽湪骞垮憡鎶曟斁鍓嶉€夋嫨鏈€鍚堥€傜殑鎶曟斁妯″紡鑳藉甯姪浼佷笟绐佺牬绔炰簤锛岃幏鍙栨洿濂界殑骞垮憡ROI锛屼粠鑰屼娇寰楄嚜宸辩殑浜у搧鑳藉鏇村揩閫熷湴涓庣敤鎴疯繘琛岃繛鎺ャ€傚笇鏈涗笂杩扮殑鍑犵CPC骞垮憡妯″紡鑳藉澶у鏈夋墍鍚彂锛屾彁鍗囧箍鍛婃晥鏋滐紝鍏卞垱鐢靛晢鏂扮敓鎬併€?/p>